Pricing Splunk’s New Service
SplunkProduct Manager · OnsiteLast updated
Practice a Splunk B2B pricing case covering customer segmentation, value-based pricing, cost-plus floors, competitive benchmarking, packaging tiers, value metrics, add-ons, pricing research, enterprise experiments, discounting, and post-launch monitoring.
Question
Splunk wants to sell a new service to the mid-size tech company where you previously interned. How would you determine the price? Discuss customer segmentation, value-based versus cost-plus approaches, competitive landscape, packaging tiers, and any experiments you would run.
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