Choose the Next Product or Vertical for a Lending Business
AffirmData Analyst · Technical Screen
Last updated
Compare lending product and vertical investments using demand, contribution economics, credit risk, execution capacity, scenarios, and bounded pilots.
Choose the Next Product or Vertical for a Lending Business
A lending business is deciding which product or industry vertical to invest in next. Propose an analytical framework for comparing opportunities and recommend how to validate a choice. No candidate list, market figures, or company strategy is supplied, so explain how you would build an evidence-based recommendation rather than asserting a specific winning market.
Hints
Hint 1
Follow the economics beyond volume: Large transaction demand can be unattractive after funding, credit losses, servicing, and acquisition costs.
Follow-up questions
- How would you compare a large uncertain market with a smaller well-understood one?
- What evidence would cause you to stop a promising pilot?
Solution walkthrough is for members
Get the full walkthrough with reference code and complexity analysis, plus Kitty Coach at 300 messages a day. Hints, the code runner and community answers stay free.