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Zoom Product Sense: Make Video Calls Feel More Human and Get Everyone Involved

ZoomProduct Manager · Other
MediumProduct ManagerOtherProduct Design & Strategy

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A Zoom product sense question asking you to design a feature that makes video meetings feel more personal and engaging. It tests choosing a meeting type and segment, finding pain points across the meeting, prioritizing ideas, defining success metrics beyond time spent, and handling privacy and experiment design.

You are interviewing for a product manager role at Zoom. Design a new Zoom feature that helps video meetings feel more human and personal, and gets the people in them more involved.

Explain who the feature is for, the problem it solves, what you would build first, and how you would measure whether it works.

Clarifying Questions

  • Which meetings should the feature target: internal team meetings, external calls with customers, classes and webinars, or social calls with friends and family?
  • Does "personal" mean helping participants connect with each other as people, or tailoring Zoom to each individual user?
  • Is the business goal mainly to keep teams choosing Zoom over competing meeting tools, or to grow paid usage, and should the feature work on both desktop and mobile?

Hints

Hint 1

Pin down the meeting and the moment: Personal and engaging mean different things in a weekly team sync, a client pitch and a class of fifty. Pick one meeting type, find the moment in it where connection between people breaks down, and design for that moment.

Follow-up questions

  • How would you run an experiment when the feature changes the experience of everyone in the same meeting?
  • An enterprise admin worries that participation data could be used to rate employees. How do you respond?
  • How would the design change for a hundred-person all-hands instead of a ten-person team meeting?