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Optimize Email Strategy for New Prime Video Series Launch

AmazonData Scientist · Onsite
MediumData ScientistOnsiteMachine Learning

Last updated

Evaluates email targeting and ranking strategy for a new Prime Video series launch. Strong answers cover data needs, cold start, ranking models, offline metrics, A/B testing, guardrails, and model selection.

Scenario

Designing, deploying and evaluating ranking models and marketing emails for Prime Video

Question

How would you approach sending marketing emails to customers to introduce a new Prime Video series? Outline your first steps, data requirements, and modeling approach. If the ranking function changes, how would you test whether the new function performs better? When you have several ranking functions, how would you determine which one is best?

Hints

Discuss experiment design, offline evaluation metrics (e.g., NDCG, MAP), online A/B testing, statistical significance, and user engagement KPIs.