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North Star Metrics & Experiment Design

MicrosoftProduct Manager · HR Screen
MediumProduct ManagerHR ScreenProduct / Decision Making

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Practice defining a North Star Metric and experiment for a Microsoft product using Teams as the example. The solution defines Weekly Actively Collaborating Users, leading indicators with SQL sketches, telemetry requirements, randomization unit, experiment metrics, guardrails, power, and analysis.

Question

Choose a Microsoft product you admire (e.g., Teams, Outlook, Azure AI) and:

Define its north star metric and explain why it captures long-term customer value.

List two supporting leading indicators and the SQL-level data you would track.

Describe an experiment you would run to improve the north star metric, including success criteria.