Investigate Reasons for Higher Instagram Story Consumption
MetaData Scientist · Onsite
Last updated
Evaluates diagnostic analytics for explaining why Instagram users consume more Stories than Facebook users. Strong answers validate metric parity, decompose supply and demand drivers, use cohort and within-user comparisons, and propose experiments for UI, ranking, content, or notification hypotheses.
Scenario
Instagram users consume more Stories than Facebook users.
Question
How would you investigate the reasons behind higher Story consumption on Instagram compared with Facebook?
Hints
User demographics, content mix, UI differences, cohort analysis, controlled experiments.
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