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Investigate Causes of Driver WOW Score Drop

LyftData Scientist · Onsite

Last updated

Investigate Causes of Driver WOW Score Drop evaluates metric design, causal reasoning, experiment setup, diagnostics, SQL/statistical checks, and recommendations in a realistic interview setting. A strong answer states assumptions, handles edge cases, explains trade-offs, and shows how to validate the result clearly.

Scenario

Lyft notices its driver WOW (satisfaction) score has dropped 10% quarter-over-quarter.

Question

How would you investigate the causes behind the driver WOW score drop? What data would you pull, which segments would you examine, and what hypotheses would you test? Propose an experiment or product change to improve the WOW metric and explain how you would measure success.

Hints

Think metric definitions, funnel breakdowns, cohort analysis, A/B test design, and measurable KPIs.