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Improving Airport Wi-Fi With a 30-Minute Free Window and Paid Passes

AT&TProduct Manager · Other
MediumProduct ManagerOtherProduct Design & Strategy

Last updated

A product improvement question about an international airport Wi-Fi service that is free for the first 30 minutes and paid afterward. It tests traveler segmentation, journey pain points, pricing and packaging ideas, prioritization, and metrics that balance plan revenue with traveler experience.

You run a Wi-Fi service at international airports. Every traveler gets the first 30 minutes online for free, and anyone who wants to stay connected after that has to buy one of the paid plans. As the product manager, how would you improve this product?

Clarifying Questions

  • Whose outcome matters most here: the traveler buying a plan, the airport that grants the concession, or both?
  • Which travelers should I focus on, for example transit passengers on long layovers, business travelers, or arriving passengers without mobile data?
  • How is the 30-minute free window tracked (per device, per person, per day), and which plans are sold today?
  • Does the airport contract restrict pricing, advertising or the traveler data we can collect?

Hints

Hint 1

Match the product to the time travelers spend there: Travelers spend very different amounts of time in an international terminal and need the connection for different things. Work out which of them the free window and the paid plans serve poorly before you list features.

Follow-up questions

  • If you lengthened the free window, how would you test the effect on paid revenue, and what result would make you reverse it?
  • Suppose more travelers start arriving with affordable international mobile data, for example through travel eSIMs. How does that change your strategy?
  • How would you redesign the first five minutes for a traveler who has just landed, has no mobile data, and needs to book a ride?