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Evaluating a 15 % reduction in post‑card height

MetaData Scientist · Technical Screen
MediumData ScientistTechnical ScreenAnalytics & Experimentation

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Evaluates feed UX experimentation for reducing post-card height and diagnosing divergent geographic revenue outcomes. Strong answers measure scroll efficiency, viewability, engagement, ad revenue, device/network effects, and geo-specific decisions.

Scenario:

Designers want tighter cards to surface more content per scroll, hoping for higher session depth and ad load. You must measure scroll efficiency, user engagement, and investigate why U.S. revenue rises while Thailand’s drops.

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Question 1:

If post card height shrinks 15 %, how would you measure impact? (Hint: visible posts per view, scroll speed, ad impressions)

Question 2:

After launch, U.S. revenue up but Thailand down—what actions next? (Hint: local content mix, bandwidth constraints, ad pricing)