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Diagnose Business Decline Using Key Data Metrics

AmazonData Scientist · Onsite
MediumData ScientistOnsiteAnalytics & Experimentation

Last updated

Diagnose Business Decline Using Key Data Metrics evaluates metric design, causal reasoning, experiment setup, diagnostics, SQL/statistical checks, and recommendations in a realistic interview setting. A strong answer states assumptions, handles edge cases, explains trade-offs, and shows how to validate the result clearly.

Scenario

Diagnosing an unexpected business downturn using data analysis.

Question

How would you use data to diagnose a business decline? List the key metrics you would examine and the data sources needed.

Hints

Think funnels, cohorts, external factors, and leading indicators.