Determining the optimal ad load in News Feed
MetaData Scientist · Technical Screen
Last updated
Evaluates optimal News Feed ad-load strategy using marginal revenue, user tolerance, and long-term LTV. Strong answers test ad-load levels, segment tolerance, personalize caps, and monitor revenue, retention, and user-experience guardrails.
Scenario: Balancing monetisation with user experience is tricky. Identify a data‑driven threshold for ad frequency, segment by user tolerance, estimate long‑term value impact, and recommend rollout strategy.
Question 1: How would you determine optimal ad load? (Hint: marginal revenue curve, user tolerance, long‑term LTV)
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