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Capital One Credit Card: Acquisition & Promotion Strategy

Capital OneProduct Manager · Technical Screen
MediumProduct ManagerTechnical ScreenProduct / Decision Making

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Practice a Capital One credit card acquisition and promotion strategy case for a mid-tier rewards card. The solution covers target segments, channel strategy, funnel goals, promotion trade-offs, sign-up bonus ROI, risk guardrails, payback logic, and metrics for profitable account growth.

Question

Capital One is launching a new credit card with a clear, effective annual fee.

Propose a plan to maximize acquisitions: target users, channels, and funnel goals.

Compare four promotions—sign-up bonus points, experiential perks, lower APR, and a reduced annual fee. Recommend one and justify ROI and trade-offs.

List the key metrics (e.g., acquisition delta, retention, risk) and predict how your chosen promotion will shift them.