Boost App Installs: Analyze and Experiment with Conversion Funnel
DoorDashData Scientist · Onsite
Last updated
DoorDash analytics prompt on improving mobile web to app-install conversion, covering funnel measurement, attribution, cohorts, install and activation experiments, incentives, guardrails, and long-term retention impact.
Scenario
Many users place orders through the mobile web but never install the native app. The company wants to increase app installs among this segment.
Question
How would you assess the current conversion funnel from web order to app install? Propose and design experiments to boost install rate.
Hints
Define cohorts, measure baseline funnel, consider in-product prompts, incentives, retargeting; outline experimental groups, metrics, and duration.
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