Analyze Negative Reviews' Impact on Coupon Repurchase Rate
TikTokData Scientist · Technical Screen
Last updated
Evaluates causal analysis of negative reviews on coupon repurchase behavior using exposure-aware data. Strong answers define treatment and outcome, collect exposure data, control confounding, and validate estimates with robustness checks.
Scenario
Management wants to measure how negative customer reviews affect the coupon repurchase rate.
Question
Design an analysis to quantify the impact of negative reviews on the probability a user repurchases the same coupon. Which data, model, or causal inference technique would you use to isolate the review effect from confounders?
Hints
Consider matched cohorts, fixed-effects regression, difference-in-differences, or propensity scoring to address selection bias.
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