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Case Questions on Campaign Design and MMX Models

CVS HealthData Scientist · Technical Screen · Oct 2025

Today I made it through the second round (not counting HR), talking with a senior data science manager. They mainly asked a few case-style questions: If you were sending an email campaign to get people to go get a flu shot, how would you design the campaign? Mainly wanted me to share my thinking and the factors I'd consider. If you wanted to launch a TV channel campaign, how would you design it?…

Shared by a candidate · reported Oct 2025. Interview formats change; use it as a guide, not a script.